Tips for Creating an Effective Property Listing

Creating an Effective Property Listing

Basic description


The fundamental or basic details linked with the property should be clearly stated or mentioned.


  • Type and nature of property
  • Location and area
  • Postal code
  • Built in which year
  • Total number of floors
  • Number of bedrooms
  • Number of baths
  • Type of flooring
  • Appliances installed or available
  • Additional features and amenities
  • Garage or parking space
  • Contact information
  • Suitable time to contact
  • Selling offer or price

Key features and amenities


While describing the features explain their benefits and discuss how they can prove to be useful to the buyer. For example, if the home has a yard, explain that the yard can be used for organizing get-together and parties, and that the owner can enjoy breakfast in fresh natural air. As an additional benefit discusses that the open space offered by the yard can also be used as a playpen for children, exercising the pets, or simply to grow a kitchen garden. Similarly promote other features such as the terrace, modern flooring, swimming pool if the house has one, etc. to attract the buyers.


Including visual information or pictures


Home and property related listings should be accompanied with their photographs, and majority of the portals support this facility. It's important to include the right kind of photos to get a proper response from the buyers.


Take pictures of the home's front entrance or porch


Even if your home entrance does not look impressive, people do expect to see a picture of it in the listing. It's a good idea to take a couple of snapshots of the entrance in the daytime when the light is good. Make sure you select the angle displaying the best view of the entrance.


Include pictures of rooms


Think about which rooms look attractive or which are big in size, and take their pictures. Small or poorly done rooms create a bad image, so if the rooms are not big, arrange the furniture, curtains, or the carpet in a manner such that the rooms looks more attractive and bigger in size before including their snaps in the listing.


Show kitchen interiors


One of the most important areas of your house, ensure the kitchen looks clean and neat, and free of any clutter or debris before you photograph it. Take the photos with the sunlight streaming into the kitchen if possible or at least light up the kitchen properly so that it looks bigger and brighter in the photos.


Display the architectural aspects


Homebuyers like to have an idea about the layout of the home and how it is built. So take appropriate photos of the home from different angles showing the surroundings and the neighborhood. Try to include the architectural aspects of the home from outside and within highlighting the windows, fireplace, ceiling, flooring, staircase, etc.


Ensure the home looks cozy


Remove all family pictures and other personal belongings from the rooms before taking the pictures. Even though the buyer knows he or she is buying a house that has been lived in, personal articles and belongings create a “used” or “second hand” feel about the home. Instead light up the fireplace if you have one, arrange the dining table neatly with the chairs properly placed around it, pull back the curtains properly over the windows, and make the rooms and the home look cozy in the listings.


Show good quality photographs


A picture can speak a thousand words. Make sure you use a good quality high-resolution camera for taking the pictures. If you don't own one, borrow one from a friend or colleague. Good quality snapshots go a long way in attracting potential homebuyers.


Include adequate photographs


Digital snapshots are not expensive to take. Take plenty of pictures of the home and its interiors - the foyer, rooms, kitchen, driveway, parking place, the garden, backyard, etc. to create a total "picture" of the house. Around 10 to 20 photographs per listing will do nicely.


Avoid exaggeration

Don't try to over promote your home. Undue efforts to advertise your home might create an impression that the homeowner is anxious to sell, and this could prove to be difficult during the negotiations.